A New Era — And Why Everything Has Changed
If you've been following me during the past two years, you have been witnessing me in the deepest messy middle of my entire life.
This has been me failing my way forward.
After my burnout and selling my share of the company I had built for seven years, I wasn't even sure I wanted to go back to business or entrepreneurship. It turned out I did but for the longest time, I had no idea which parts of me I wanted to integrate into something new and which to leave behind.
Along the way I've wanted to drop everything. And then I notice how business still fascinates me, how the work still pulls me, and I keep going.
There have been times where I felt I was getting there. And then I felt lost again. And every time, I found something new.
During the past weeks something shifted. The organised, strategic, practical side of me took over. I've been pulling everything together — literally everything. Concepting, integrating, building. And for the first time, what emerged looks like me. Not something I saw somewhere else. A picture of my lived experience and gained knowledge.
My new era is beginning. And now, finally, I'm strategically ready too.
One thing I've been sitting with throughout all of this is the tension between authenticity and performance. I think it will always be my edge — showing up as a vulnerable, messy human being — because that's what we all are.
I've questioned many times how possible it is to show up in social media without performing. On some level, showing up publicly will always have an element of performance. But I choose to believe it is possible to do it with a true intention of authenticity.
My first entrepreneurship journey showed me the cost of performance. Slowly and steadily, I got lost in myself. Not knowing who I was or what I actually wanted.
I'm done with the polished version of life. We all have problems, difficult emotions, hard conversations. Moments of everything falling apart and moments where life is genuinely good. The line between inspiring and performing feels thin sometimes — and I've decided to keep asking myself: where am I still performing? How can I show up more as my whole human being?
The core of this space — me showing up as a whole human being — stays the same. What has changed is that I now have a map.
Not a blueprint. A map of my own making — built from lived experience, nervous system knowledge, somatic practice, years of study and the kind of learning that only comes from going through something. A multidimensional map that gives me clarity on what my professional life is about and what I believe this world, business and humanity needs.
So many things will shift. And many will stay the same.
You can expect more clarity, more structure, more direction. And still the same breadth, depth and honesty. Still the whole human being showing up.
If you are new here — welcome. This is a space where we show up whole.
And to those who have been here through the messy middle — thank you for witnessing me.
With kindness,
Anna-Mari
Ps. If something in this post resonated with you, I'd love to meet you live.
On Sunday 22nd March I'm hosting a free masterclass — From Functioning to Alive — where we explore what safety actually changes, why survival mode looks the way it does, and what becomes possible when you start building from within.
You'll leave with a gentle somatic practice as your first real step toward reconnecting with your body.
It's free. It's live. And you're welcome exactly as you are.