The Highland
Brand Essence Retreat
A One-Day Journey to Your Business Core
In the highlands, perspectives shift naturally
—the fog lifts, the landscape reveals itself, and suddenly you can see for miles in every direction.
UNCOVER THE SOUL OF YOUR BRAND IN A SINGLE TRANSFORMATIVE DAY
The highland Brand Essence Retreat is a one-day immersive experience for visionary entrepreneurs ready to transform their authentic wisdom into a magnetic brand strategy - blending strategic clarity with intuitive truth to create a business core that resonates deeply and expands naturally.
Some transformations begin with a single day of complete presence.
The seeking ends here. Your wisdom begins.
You've been hearing the call of the Highlands…
You have a vision for a brand but don't know how to bring it all together
You're tired of being stuck with tactics and visual branding - you want a more strategic approach
You want to create a brand that is both magnetic and tangible in every touchpoint
You want your personal brand to be an extension of your authentic self
You're craving expert guidance but are not ready to invest in a long-term journey
This is a journey towards bringing your brand vision to life.
Unveil Your Brand's
Authentic Essence
Create a brand that doesn't only stand out but becomes the foundation of your breathing ecosystem.
Let your shoulders soften. The path opens ahead.
THE TRANSFORMATION THAT AWAITS
In this ever-shifting landscape, we can no longer afford to blend into the background. The path forward requires diving beneath the surface—exploring the depths of your authentic vision to uncover a brand essence that truly stands apart.
A powerful brand isn't crafted from external formulas, but emerges from within. When aligned with your deepest truth, it naturally draws those who resonate with your unique approach, creating connection through quiet magnetism rather than loud performance.
This journey inward doesn't just transform how others perceive your business—it transforms your relationship with it. When your brand becomes a genuine expression of your core essence, every decision, offering, and interaction flows with natural alignment, creating a business that breathes with purpose rather than straining for recognition.
IN THE HIGHLANDS EVERYTHING COMES TOGETHER
Your Brand: The Core of Your Business Ecosystem
Some transformations begin with a single day of complete presence and focused attention. This personalised brand essence retreat creates space to step away from the day-to-day, gain perspective from higher ground, and uncover the authentic core of your business.
Your brand is not merely a marketing tool—it is the vital centre of your entire business ecosystem, influencing every decision, offering, and interaction. When your brand core is strong and aligned, everything that grows from it flourishes naturally.
Like a spacious day retreat in the highlands, this intensive session allows you to breathe deeply into your vision while receiving guidance that honours both your practical needs and intuitive wisdom.
A STRONG CORE CREATES SUSTAINABLE EXPANSION
Decision-making becomes intuitive rather than overwhelming
Marketing feels like an extension of your natural expression rather than a performance
Your offerings emerge organically from your purpose rather than trends
Client attraction happens through resonance rather than persuasion
Your entire business ecosystem expands from a place of integrity and alignment
When your brand essence is clearly defined and deeply aligned with your authentic self, everything else in your business flows more naturally.
This day is about creating that strong, vibrant core from which your entire business can grow sustainably for years to come.
What if your business felt
like an ever-evolving sanctuary?
Begin your journey into creating a breathing business ecosystem & regenerative growth.
This Workshop Is Your Path To:
A Strong Core for Expansion
Develop the essential foundation from which your business can grow organically, ensuring every new offering or initiative aligns with your authentic essence.
Strategic Brand Integration
Move beyond surface-level marketing to integrate your brand into every business decision, creating natural coherence and recognition.
Aligned Messaging Architecture
Discover language that authentically expresses your unique value while resonating deeply with those you're meant to serve.
Consistent Experience Design
Map the journey your clients take with your brand, ensuring every touchpoint reflects your essence and strengthens connection.
Intuitive Decision Making
Gain clarity that simplifies future choices—from visual direction to offering development to collaboration opportunities.
Beyond Tactics
Many entrepreneurs engage with branding only at the tactical level—logos, colours, and surface-level messaging. This workshop takes you deeper, integrating brand strategy into the very foundation of your business decisions.
By developing a clear brand essence, you create a strong, sustainable core from which your business can expand organically. This strategic foundation establishes a consistent, magnetic presence across every touchpoint of your customer experience.
The Journey We'll Take Together
Before Our Workshop: Strategic Foundation
Market landscape exploration and positioning opportunities
Target audience clarity and resonance mapping
Purpose and vision alignment
During Our Retreat Day: Core Essence Mapping
Creating your immersive brand world and experience
Defining your authentic voice and messaging architecture
Strategic positioning to highlight your unique value
Customer journey mapping through a brand-aligned lens
After Our Workshop: Implementation Guidance
Creative direction recommendations that embody your essence
Implementation priorities and practical next steps
Integration support to bring your brand to life consistently
This Retreat Is Ideal For
Business architects who feel a disconnect between their authentic self and business expression
Entrepreneurs ready to stop mimicking others and fully embody their unique voice
Business owners who want their brand to feel like an extension of their natural being
Visionaries seeking strategic clarity without sacrificing intuitive alignment
Leaders who want to integrate their brand essence into all business decisions
Creators desiring a strong foundation before investing in visual branding
Established entrepreneurs who need to realign their brand after personal transformation
This Experience Includes:
Pre-Retreat Preparation
Extensive onboarding questionnaire to explore your current brand landscape
Introduction call to clarify your needs, wishes, and workshop expectations
Custom Notion workspace created for all workshop materials and discoveries
Tailored agenda designed specifically for your goals and challenges
Full-Day Immersion (6h)
Deep exploration of your brand's authentic essence beyond surface-level elements
Strategic alignment of your offerings, messaging, and vision
Implementation mapping for bringing your essence to life across touch points
Integration practices to help you embody your insights throughout the day
Post-Retreat Integration
All materials and discoveries organised in your personal Notion workspace
Three-week follow-up check-in to support implementation and address questions
Ongoing access to workshop resources and insights
Clear path forward with practical next steps for bringing your brand to life
“Anna-Mari’s gentle yet determined approach, combined with her deep understanding of business development, helped me move from uncertainty to clarity. Now, I have a clear plan to move forward.”
-Mentoring Client
Whispers From The Journey
Mentoring Client
“Mentoring turned out to be an incredibly valuable way to gain clarity on my business vision, set concrete goals and action steps, and hear insights from an experienced professional about new opportunities.”
Mentoring Client
“I highly recommend this mentoring to entrepreneurs who need guidance in refining their direction and are ready to go deep in order to rise again into the light.”
Mentoring Client
“Anna-Mari guided the conversation in a logical, flowing way and asked thought-provoking questions—ones that stayed with me even after our session. We explored these themes at a much deeper level than I had been able to on my own.”
Mentoring Client
“Before the mentoring, I felt like I was going in circles around certain themes, but after our session, I was finally able to approach them with fresh insight and practical action steps. I’m already looking forward to our next meeting!”
Your Invitation
Duration: 1 Day + On-boarding & Off-boarding
Capacity: 1 seat left for Spring 2025
You can secure your spot for Autumn 2025 one-day journeys. Limited spaces available to ensure deep presence with each client.
YOUR
OPTIONS
Investment: 1111€
Payment plans available:
Pay all at once
Pay in 3 months: 377€ monthly
Hello my love,
My name is Anna-Mari Frolov, your guide on The Highland Path.
Finnish entrepreneur living in Germany, founder & CEO of a sustainable activewear brand for 7 years, and now a business mentor guiding women to build businesses that breathe.
With a Bachelor in International Business and 9+ years of experience in business, branding and marketing, my method is not about rigid strategies. I'm also a Certified Somatic Movement Teacher and I believe in creating coherent brand and business experiences that don't only look good on the outside but feel good on the inside.
I'm a guide who has walked similar terrain, built two brands and businesses from scratch, and can illuminate the path ahead, while honouring that the journey is uniquely yours.
Together, we create a container where your vision can take root and flourish.
I'm honoured to walk your path with you, whenever you feel ready.
“As a mentor, Anna-Mari is warm and approachable. I love her way of working because I’m not looking for business coaching that is purely profit-driven. It’s so important to have a space where we can share the realities of entrepreneurship without constantly focusing on how to make everything more productive and efficient. After all, entrepreneurship is about so much more than just money.”
-Mentoring Client
BRING YOUR BUSINESS HOME TO ITSELF
A brand that truly resonates isn't constructed—it's uncovered. It already exists within you, waiting to be articulated with clarity and embodied with confidence.
This day is an invitation to discover the authentic core that will guide every aspect of your business ecosystem for years to come—creating alignment that can be felt by everyone who encounters your work.
Together, we'll navigate from the tactical elements most entrepreneurs focus on to the strategic foundation that creates true sustainability and magnetic resonance.